Click-to-WhatsApp (CTWA) ads
When you run Facebook or Instagram ads with a "Send WhatsApp Message" call to action, Flow automatically parses the incoming Meta referral object.
Captured attribution data
When a lead arrives from an ad, Flow tags the contact with:
- Ad Campaign ID & Name
- Ad Set ID
- Ad Creative ID
Meta Conversions API (CAPI)
When an ad lead completes a purchase or books an appointment in Flow, the platform sends a conversion event back to Meta CAPI, enabling Meta’s algorithm to optimize ad delivery for higher ROAS.