Condition nodes
Branch conversational paths based on contact attributes or channel origin:
If Contact Labels contain "VIP"→ Route to priority support.If Custom Variable "plan" equals "Enterprise"→ Offer dedicated account manager calendar.Else→ Continue down standard onboarding path.
A/B split testing
The A/B Split node divides traffic randomly by percentage (e.g., 50/50). Use this to test different copy variants, promotional discounts, or button calls-to-action to see which path yields higher engagement.
Time delay nodes
Insert deliberate pauses between messages (e.g., wait 5 minutes, wait 2 hours, or wait 1 day) to create natural conversational pacing or multi-step automated follow-ups.