Broadcasts that stay inside WhatsApp policy

24-hour sessions

Free-form messages are only allowed inside an open customer care window. Outside that window you must send an approved template. Flow blocks the send and explains why rather than failing silently at Meta.

Templates

Create templates in Meta, sync them in Automation → Templates, then pick one when composing a broadcast. Variables map to contact fields you already store.

Audiences

Filter by label, last inbound date, or custom variables. Preview the count before you send. Throttling respects your plan’s monthly message cap.

After you hit send

Watch delivered vs failed. Failed rows include the Meta error code so you can fix the template or the phone number rather than guessing.