Blog / Build bot flows without writing code
Build bot flows without writing code
Start nodes, text replies, interactive buttons, and how the live hero demo maps to the real builder.
Start with keywords
Every flow begins with a Start node. Exact or contains matching on “Hi” / “Hello” is enough for a welcome bot. From there, compose a text node, then an interactive message with buttons or a list.
Interactive messages
Buttons are best for two or three choices (“Talk to sales”, “Track order”). Lists scale to more options. Each button can continue the flow, subscribe a sequence, or hand off to a human in the inbox.
Keep copy editable
Use merge tags such as #LEAD_NAME# so greetings stay personal. Edit the text node, save, and the next inbound “Hi” uses the new copy — no deploy.
Test before you broadcast
Send from a staff phone, watch node stats (sent, delivered, errors), then publish. Errors from Meta (template paused, outside session) surface on the node and in the inbox.
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